It's called BCNWorld http://www.bcnworld.com/en/bcnworld/localizacion/.
I imagine some people in Salou, La Pineda, Vila-seca, Tarragona, Cambrils and even Barcelona are happy to hear about it. It's Eurovegas' alter ego and it's supposed to help generate a lot of jobs and bring in tourists, and stimulate the economy, etc. Who knows?
I cycle around there pretty often and it's a lot different than when I started cycling there just a few years ago. It used to be like you were on a mountain bike trail. Now check below how it's changed. You can see some of the terrain where BCNWorld will be on the right-hand side of the picture.
Hope it's good for people or something...